If you are looking for ways to promote your business one cost effective way is the use of custom t-shirts.
Pens and mugs are great but they are more of a personal reminder. However, when someone wears your tee shirt they are sharing your message with everyone who comes into close enough proximity to read the shirt.
People love t-shirts. Essentially all of us own and wear t-shirts. And you can put your company name, logo, message including a photo or graphic and your website on t-shirts. Every time they’re worn you’ll have your message seen over and over.
Custom t-shirts are a “Walking Billboard” for your product, event or business. They can be worn both in and out of the business environment.
Imagine how many people see your “moving advertisement” as someone wears your tee shirt and walks through the mall, at the amusement park or on the beach. As you can personally attest yourself, eyes are drawn to what is on the t-shirt. So if your t-shirt has your logo, slogan and your website, you have an instant messenger.
Custom t-shirts can immediately identify your staff. Whether in your store or at your booth at a trade show your tee shirts would instantly let your customers know who they should speak with.
And as you well know t-shirts also make popular and appreciated giveaways!
A new twist you may consider for your design is the inclusion of your QR code on your t-shirt. People are starting to see these codes and the novelty could entice them to scan your code which can easily be designed to take them to your website. Of course all of your t-shirts should contain your website address.
Another way to promote your business is by sponsoring a community event, charity or a baseball team and have your business information or message printed on the shirts. When people see this sponsorship it puts your business into a very positive light.
You could have your staff wear t-shirts featuring a product, an upcoming special event or a major promotion.
Have you ever gone into a roadhouse style restaurant and your waitress comes to your table wearing a t-shirt that says, “Try our hot wings!” I’m sure you would agree that the restaurant is likely to sell a lot of hot wings during that promotion. It’s a silent salesman.
I remember one time seeing a store-wide promotion where the staff were all wearing the store-wide promotion t-shirts. The store even put the t-shirts on all of the mannequins in the window. Along with their signage they turned their promotion into an impactful and very successful event.
As people wear your shirts all year round, your promotion and your business can be remembered on an ongoing basis even if the event is over.
Simply put; t-shirts are a non-intrusive marketer that is effective.