Once you have written your ebook, sooner or later, you will have to consider eBook promotion techniques to get the word out about your masterpiece. Unlike in offline publishing, where most of the marketing is done by the publishing house you work with, in eBook marketing, most of the promotion is done by you. However, you get to keep 100% of the profits, unlike in real-world book publishing, where you get relatively tiny payments called royalties. Needless to say, you need to master the art of eBook promotion, which can be said to be even more important than the eBook itself.
The first task in your eBook promotion campaign is to understand your target market. You need to understand their wants, needs and desires. You need to know what bothers them late at night, and what makes them tick. This knowledge helps you to create more targeted marketing campaigns which really hit the spot and bring in a greater return on investment.
You then need to create a sales page to sell your ebook. This is usually a landing page that aims to sell the visitor right away. It’s also called a direct marketing sales page. You will need to have an attention-grabbing headline, and have a problems-solution format to your sales letter. In other words, you talk about the problems your prospects are having, then talk about the solution, which is your ebook. You should also include bullet points that talk about the benefits of your ebook.
After that, you need to consider several online marketing techniques for advertising your ebook. Article marketing is an effective way to market information products like ebooks, because when people are searching for articles to read online, they are hungry for information. Ebooks are just another source of information where we can satiate our hunger. Other proven online marketing techniques include pay-per-click advertising, banner advertising, email marketing and social media marketing. One idea to consider is to run your own affiliate program, where you allow others to promote your eBook and earn commissions when they make sales. You can recruit super affiliate joint venture partners, who have massive subscriber lists, to promote your eBook this way. This is how some eBook marketers have made tens of thousands of dollars, and in some cases, even hundreds of thousands of dollars, overnight.
eBook promotion can be fun and extremely profitable. There are fewer businesses in the world with higher profit margins that in marketing digital information products like ebooks. So start getting your eBook out there and promote it!