Social media is certainly a big part of our lives now – connecting with family and friends, catching up with your favorite Hollywood artists, watching funny clips and a whole lot more.
However, the power of social networking goes beyond these simple things. Many businesses have harnessed these tools to their advantage – and you can do too!
Here are some pointers on how you can make social media work for your business:
- Get to know more about your market– Simply by browsing through YouTube, Facebook, Twitter and other social sites; you can see the trends that are relevant for your product. See what they like, what they find funny, what catches their attention, how to talk to them and a whole lot more.
- Find out what social media is best for you– Based on this relate it to your own business. Do they spend most of their time on Facebook? Create a Facebook Fan Page for your business. Do they like following the up to date Twitter trends? Create a Twitter account. You can have an account with just one or all social media sites.
- Build a community– The most important thing is that your business social network account should always be active. Post or share things that you have found to strikes the most interest in your market. For example, if you are in real estate, make sure to post listings every day. Once you have created a following, you will be amazed on the rippling effect of social media since your Twitter followers or Facebook friends share the things that they find significant to their other online friends and it goes on and on and on!
- Create goals– You can set up goals for a specific period like getting 1,000 Twitter followers in a month or 500 Facebook “Likes” in a week. Once you get past this goal, evaluate on how effective it has been to your business and see what you can improve on.
- Continue using other kinds of media– Even if social media is really powerful, you should still use other online tools like blogger outreach and Google AdWords along with traditional PR and advertising. These tried and tested methods, if implemented properly with your mass network campaign, would work wonders.
- Make sure everyone is on the same page– Your social presence on the internet can affect your business positively or negatively. You should create a policy involving your employees on the do’s and don’ts via the social web world, so you can control how your company is presented online.
These may seem complicated at first but utilizing the strengths of social media is not entirely rocket science.