Once you have started recording your podcasts and learned how to edit and publish them, you then need to promote them. You may already have a small subscriber list or a group of friends that will listen to your episodes, and that’s good. But in order to grow your audience and actually make it worthwhile, it requires some promoting. Here are some different ways to promote your podcast.
Publish it on iTunes (Apple Podcasts)
There are a lot of people who listen to Apple Podcasts (formerly iTunes), including other podcasters, so this should really be one of the first things you do. Even if you are not an iPhone user, millions of people are. Just having your podcast Apple Podcasts in the marketplace can help get you noticed.
Many people do not know what podcast they are looking for and will just search for a topic or browse the most recently published episodes on their topic of choice. If they find yours podcast, they might listen to it and then subscribe to through Apple Podcasts for them to send your new episodes to them automatically. If people find it this way, they might also let others know about it. This is why it is important to have it in multiple marketplaces.
Using Social Media
It goes without saying that the majority of people who listen to podcasts are also using social media. If you learn how to share your episodes on social media, this will help you to grow your listener base as well.
Start talking about your podcast on different social media sites, such as Twitter, Facebook, Instagram, even YouTube. Share the link on Reddit and use your Snapchat account to discuss what your latest episode is talking about. When promoting it on social media, use tags related to the theme of the podcast, your name, title of the podcast, and the various topics you are covering. This will help more people to find you and your podcast!
Have Your Own Website and Blog
You need to have a place where you can upload the podcast immediately and have others listen to it right away. If you have a time-sensitive topic you want to cover, it might not get all the attention you want on Apple Podcasts.
When you first start out on Apple Podcasts, it can take up to 2 weeks for your podcast to be approved. They usually have about a 7 day turn around, but it could take longer.
For time-sensitive topics, have a website where you can upload it, then share the links on social media. This is also a good place to have a blog where you put text in for your podcast topics, which can then get targeted and get you some more listeners through social media searches.
I also use links that take people to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, this is called a back-link and it helps the search engines to find you better.
Include a Link in Your Google Profile
All of Google’s different social media areas, formats, and properties are linked together and the search for those back-links all over the Internet. So you need to link all of your profiles to each other. This will allow you be seen every time someone looks you up using any type of Google methods, whether they are on YouTube or Google. You want to have that link in as many places as online as you can get it in order to start branding yourself and get the attention of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This allows more people to find you and as they do, it moves you even farther up the in the search results. It is one of the best and fastest ways to grow you listenership!
Post it to Pinterest
One of the more surprising ways to promote a podcast is by using Pinterest. This is primarily used for images, though they can link directly to the website the images came from. Use this to your advantage by posting a simple image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they might come across your image, and then go to the link to listen to the podcast.
Include information on your Amazon Author Account
For those of you that are authors and selling your book(s) on Amazon, you can create an author profile. As part of that profile, mention your podcast and then include a link on your profile that directs people straight to your podcast! I know many people I have interviewed over the years that fail to do this. When I explain how simple it is, they are amazed!
You will be surprised how well this works. For additional exposure for your book(s), don’t forget to talk about them on your podcast! That helps to create those back-links again!
These are just a few simple tips to increase your listeners by promoting your podcast using resources most people are already familiar with. You do not need to invest in heavy, expensive advertising. In actuality, all the advertising is doing is sending someone to your website or podcast site to “check you out.”
Do the same thing on platforms you are already using. Instead of “cat pictures” or funny memes, use these platforms to promote your podcast! Drive some traffic from those who follow you already. In the process, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we will discuss in a future article).