The goal of brand association is to make people think about you and your business every time they see an image associated with your brand. In this case, it is important to associate your business and the products or services that you offer to a positive imagery. Just like hotels always associate their names to paradise and home away from home themes, you should create promotional materials that indicate positive feelings and desire toward your brands.
Poster printing is one of the most effective means that you can use to promote brand awareness for your products or services. Print posters with colors, images and text that make people remember your brand name. Here are few tips on how to successfully design poster prints for brand association strategy:
Tips on Designing Promotional Poster Prints
* Highlight the attributes of the products or services being promoted. The design of your prints should include product attributes and features that highlight your products or services. For example, you are promoting luxury hotel and resorts, an imagery of people lounging in a paradise-like place fit for royalties would be great for brand association. This will establish your hotel as a place that offers accommodation and luxuries that are fit for people from high echelons of society. You should also highlight that you may be giving luxurious services and accommodation, with reasonable prices.
* Indicate value-added features. Another thing that you should not forget with your design is to indicate the value-added features that you offer. For example, you offer landscaping services where you use traditional or recycled materials to create modern garden designs. The process can save a lot of money for the clients while you promote your business as an eco-friendly one. Things like this add value to your brand and people will think of you as an enterprise that cares about the customers and the environment.
* Create prints and other marketing materials with credibility. When you design your prints, make sure to do it thoroughly. Use design elements that could present your business as a credible and confident one. Create printed posters with no errors – from the text to the right colors, high resolution photos to persuasive copies. Other printed materials that you will use in your entire marketing campaign should reflect credibility as well. Distribute postcards, business cards or brochures that are error-free and confident in persuading people.
* Use design elements that stimulates positive reaction. The images, colors, headlines and content that are included in the print should be able to get people to have positive perception for your merchandise. Include photos that shows how committed you are to your customers and how dedicated you are in providing satisfaction.
The tips above are just some of the tactics that you can use when planning designs. There should be no problem getting the right prints for your next campaign as there are lots of cheap poster printing services that are available online.
