The most important selling skill for the Ag Sales Professional
“How are you evaluated?” Those four simple words turned out to be the most important learning moment with our largest customer. It changed the way we presented products and how we thought about the products & services we offered.
Selfishly, I love this part of sales training. First, it’s the biggest transformation in a salesperson’s selling skills. Previously, they viewed the part of asking their customers questions as a nuisance to get through so they could present all the great things about their products.
After this part of the training workshop, they now view the discovery part of selling as the most important.
Listen in as we cover the Entry Level, the Next Level, and the High-Value level of sales questions